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Cati Market Research Services

Overview

The client, a global leader in market research, needed to study internet and technology behaviors among Australian children, a vast and time-sensitive project.
They required a next-generation CATI research solution to gather accurate data for this complex study.
Trusting our expertise, they approached us to facilitate this ambitious project and help them meet their stringent requirements.

Story of the Customer

Our client, a global leader in internet, media, and market research solutions, stands at the forefront of these industries.
Specializing in internet and technology behavior trend analysis among children across Australia, our client is committed to providing valuable insights. They required a state-of-the-art CATI research solution, hence reached out to us to fulfill this need.

The Challenge

The project posed challenges in time management, conducting 500 surveys in 4 weeks across Australia, adhering to quotas, and conducting in-depth interviews with young participants.

Time Constraint Challenge: Managing time efficiently was the core challenge of this extensive project.
500 Surveys in 4 Weeks: The project demanded 500 surveys of parents and children aged 6 to 17 across Australia within a mere 4-week timeframe.
Quota Adherence: A critical aspect was adhering to specific quotas defined for each state.
In-depth Interviews: Each interview had to last a minimum of 30 minutes, adding complexity given the involvement of young participants.

The Solution

We addressed project hurdles by developing a strong B2C database, using CATI apps, tailoring training, ensuring data accuracy, personalizing survey strategies, and maintaining quality standards.

Database Development: Developed a B2C database for 500 surveys, meeting state quotas.
Advanced CATI Framework: Created user-friendly interview screens with CATI apps.
Tailored Training: Designed a custom training program for the project.
Comprehensive Data Capture: Implemented a system to daily capture and share screening data.
Personalized Engagement: Used a conversational approach in surveys for parents and children.
Quality Assurance: Assigned a dedicated team for project quality assurance.

The Result

Our partnership significantly boosted the client's operations, improving productivity, cost efficiency, turnaround times, and accuracy. This positively affects their bottom-line, enhancing their financial status.

Heightened Productivity: The partnership led to a considerable boost in client productivity.
Cost Efficiency: Operating costs experienced a remarkable 30% reduction.
Swifter Turnaround: The engagement streamlined processes, accelerating project timelines.
Enhanced Survey Precision: Surveys attained greater accuracy, aiding in more informed decision-making.
Bottom-line Impact: Collectively, these achievements positively impacted the client's financial standing.

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